97% Less Website & Social
Client: Kenco
In 2010, Kenco launched their revolutionary Eco Refill Pack – a packaging solution with 97% less weight than typical jars.
To support an ATL campaign that focused solely on product awareness, we required a more engaging and interactive digital and BTL experience.
The resulting microsite, social media, digital advertising, press and PR did just that – delivering the weird and wonderful answers to what the nation wanted 97% less of.
