In the race to the top of the convenience store ladder, Centra needed to stay ahead of the competition in all facets of their communications mix. The lack of strong Irish produced recipe apps also left a gap in the market. Enter the Centra Mobile App for Android & iPhone.
The concept and design for the App was derived directly from some of Centra’s key brand attributes – quick, easy and quirky. It features over 50 recipes sorted according to the time of day, each of which can be saved and shared with friends via social platforms. Shopping list, store locator and special offers functions were also included.