Microsite, Game & Display Advertising
Client: National Lottery
To support and extend the EuroMillions TV ad, we created a microsite that brought users inside the adventures of the ad’s stars, Peggy & Ted.
As well as all the action from the TV ad, the bespoke site allowed consumers to generate their own lucky numbers via an arcade style grabber game and enter them online in the latest draw.
The fun filled campaign drove visitors to the site via a range of homepage takeovers, rich media and standard advertising formats.
