Think Beyond App for iPhone Launch
Client: Bord Gáis Energy
As the first energy provider in Ireland to launch its own mobile app, Bord Gáis Energy needed a disruptive and engaging campaign that generated national awareness and, more importantly, thousands of downloads.
The optimum combination of road blocks, takeovers, video MPU’s and in app advertising did just that. This project won Gold for best Digital Marketing Campaign at the 2011 DMA awards.
